Semrush Unveils New Brand Identity to Command the AI Search Era
The industry leader evolves into the unified intelligence engine for brand visibility across modern search
March 12, 2026
Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, today announced the appointment of Channing Ferrer as Chief Sales Officer. Ferrer was most recently Chief Revenue Officer at Built In and has more than 20 years of experience in global sales leadership roles.
“I couldn’t be more excited about Channing joining our team at this stage in our growth journey,” said Oleg Shchegolev, CEO of Semrush. “Channing’s expertise at companies like Built In and HubSpot will bring a renewed vision and execution to our sales organization. He’ll focus on the expansion of our more than 94,000 customer accounts, growing average checks by adding any number of our 55+ tools available for customers today. We’ve had strong leadership in this division for many years, and I’m excited to take it to the next level.”
Prior to Built In, Ferrer served as VP of Sales Operations, Strategy, and Acceleration at HubSpot (NYSE:HUBS) where he led growth in revenue from $200m to $1.5bn over a six (6) year period. Ferrer previously served as EVP for Global Sales at C2FO and SVP of International Sales at S&P Capital IQ, which he helped grow S&P Capital IQ to over $1B in revenue.
“Having worked in similar spaces in the market, I’ve always had my eye on Semrush. When the opportunity came to join this Team I didn’t hesitate,” said Ferrer. “I’m looking forward to bringing my expertise to the table to build upon the team’s success. I’m eager to roll my sleeves up and test new approaches from day one.”
Ferrer will succeed Delbert Humenik, who has served as Chief Revenue Officer (CRO) since 2017. Humenik will remain as CRO until February 15, 2023 and then transition to an advisor role until July 1, 2023.
“I want to take this opportunity to thank Del for his leadership in building the sales function from the ground up,” said Shchegolev. “He has played such an integral part in our business growth and for that we are truly grateful.”
“I couldn’t be more excited about Channing joining our team at this stage in our growth journey,” said Oleg Shchegolev, CEO of Semrush. “Channing’s expertise at companies like Built In and HubSpot will bring a renewed vision and execution to our sales organization. He’ll focus on the expansion of our more than 94,000 customer accounts, growing average checks by adding any number of our 55+ tools available for customers today. We’ve had strong leadership in this division for many years, and I’m excited to take it to the next level.”
Prior to Built In, Ferrer served as VP of Sales Operations, Strategy, and Acceleration at HubSpot (NYSE:HUBS) where he led growth in revenue from $200m to $1.5bn over a six (6) year period. Ferrer previously served as EVP for Global Sales at C2FO and SVP of International Sales at S&P Capital IQ, which he helped grow S&P Capital IQ to over $1B in revenue.
“Having worked in similar spaces in the market, I’ve always had my eye on Semrush. When the opportunity came to join this Team I didn’t hesitate,” said Ferrer. “I’m looking forward to bringing my expertise to the table to build upon the team’s success. I’m eager to roll my sleeves up and test new approaches from day one.”
Ferrer will succeed Delbert Humenik, who has served as Chief Revenue Officer (CRO) since 2017. Humenik will remain as CRO until February 15, 2023 and then transition to an advisor role until July 1, 2023.
“I want to take this opportunity to thank Del for his leadership in building the sales function from the ground up,” said Shchegolev. “He has played such an integral part in our business growth and for that we are truly grateful.”
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Dallas, Amsterdam, Berlin, Barcelona, Prague, Warsaw, Belgrade, and Limassol as well as new locations in Turkey, Armenia, and Georgia.
