Semrush Unveils New Brand Identity to Command the AI Search Era
The industry leader evolves into the unified intelligence engine for brand visibility across modern search
March 12, 2026
One day to level up the next 365.
Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, today announced the return of its flagship user conference—Spotlight— taking place on October 29, 2025, at Passenger Terminal Amsterdam.
Designed for marketers who are focused on winning, Spotlight delivers a one-day experience built to create year-round impact. The 2025 edition offers a dynamic mix of expert-led content, tailored learning tracks, next-level networking, and the industry’s only 1:8 mastermind session format—where one expert sits with eight marketers for focused, solution-driven dialogue.
This year’s event brings together more than 1,200 marketers and 85 speakers from the world’s top brands—including Google, OpenAI, LinkedIn, Reddit, Danone, ASICS, DHL, Booking.com, Financial Times, ElevenLabs, Lovable, and more— and the people behind the work, who are making a difference and driving success where it counts.
New for 2025, Spotlight introduces two dedicated content paths:
Designed for marketers who are focused on winning, Spotlight delivers a one-day experience built to create year-round impact. The 2025 edition offers a dynamic mix of expert-led content, tailored learning tracks, next-level networking, and the industry’s only 1:8 mastermind session format—where one expert sits with eight marketers for focused, solution-driven dialogue.
This year’s event brings together more than 1,200 marketers and 85 speakers from the world’s top brands—including Google, OpenAI, LinkedIn, Reddit, Danone, ASICS, DHL, Booking.com, Financial Times, ElevenLabs, Lovable, and more— and the people behind the work, who are making a difference and driving success where it counts.
New for 2025, Spotlight introduces two dedicated content paths:
- One track built for enterprise teams, tackling complex workflows, cross-functional alignment, AI-powered decision-making, and large-scale performance strategies. Each session is designed for teams managing growth at scale—equipping leaders with solutions they can take back and activate immediately.
- A second track focused on in-house marketers, agencies, and entrepreneurs, with fast-moving, hands-on sessions tailored to help ambitious professionals drive results now—not someday.
Attendees will experience:
- 150+ curated mastermind sessions in the 1:8 format—unique to Spotlight
- Peer-to-peer knowledge sharing with industry leaders
- Bold keynotes from top marketing voices
- High-value networking moments, from roundtables to curated social experiences
“Spotlight is a unique conference and is a platform for ambitious marketers to level up,” said Andrew Warden, Chief Marketing Officer at Semrush. “Whether you're leading growth at a Fortune 2000 company or scaling your first marketing team, Spotlight connects you with peers, experts, and real strategies that move the needle. Our goal is to help marketers unlock what's next—for their businesses, teams, and careers , The action starts early with the Semrush Bootcamp on October 28. This full-day, hands-on workshop dives into advanced SEO tactics, AI-powered strategies, and enterprise-grade solutions. Led by Semrush experts, the Bootcamp helps marketers tackle real challenges, master the platform, and walk away with skills they can apply immediately.
Ready to level up? Secure your spot at www.spotlightconf.com.
Ready to level up? Secure your spot at www.spotlightconf.com.
