Top Websites in Bulgaria

Name: Top websites in Bulgaria (All Industries)
Creator: Semrush
License: https://semrss.jupiterseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Websites in Bulgaria, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

288.5M

19.78%57.08M

80.22%231.42M

↓9.49%

↓5.28%

Direct

youtube.com

123.23M

26.74%32.95M

73.26%90.29M

↓12.51%

↓1.37%

Direct

facebook.com

43.8M

49.78%21.8M

50.22%22M

↓17.23%

↓10.22%

Direct

pornhub.com

22.29M

3.99%889.68K

96.01%21.4M

↓10.94%

↓4.93%

Direct

abv.bg

18.96M

46.65%8.85M

53.35%10.12M

↓18.21%

↓16.55%

Direct

playtube.tv

18.42M

9.46%1.74M

90.54%16.68M

↓22.1%

↑36.9%

Search

dir.bg

16.6M

14.23%2.36M

85.77%14.24M

↓6.22%

↓19.99%

Direct

chatgpt.com

15.21M

59.86%9.11M

40.14%6.11M

↓16.44%

↑182.41%

Direct

wikipedia.org

13.06M

20.79%2.71M

79.21%10.35M

↓18.62%

↓27.35%

Search

sportal.bg

12.22M

12.68%1.55M

87.32%10.67M

↓5.51%

↓20.16%

Direct

sinoptik.bg

11.63M

13.2%1.54M

86.8%10.1M

↓17.09%

↓23.98%

Direct

nova.bg

11.39M

20.22%2.3M

79.78%9.09M

↑6.47%

↓11.24%

Direct

instagram.com

10.68M

50.36%5.38M

49.64%5.3M

↓26.93%

↓1.98%

Direct

winbet.bg

10.59M

15.81%1.67M

84.19%8.92M

↓9.93%

↑16.86%

Direct

filmizip.com

10.5M

6.77%710.6K

93.23%9.79M

↓8.43%

↑149.98%

Direct

24chasa.bg

10.34M

12.81%1.32M

87.19%9.01M

↓2.29%

↑4.14%

Direct

blitz.bg

9.69M

10.98%1.06M

89.02%8.63M

↓6.75%

↓26.97%

Direct

xhamster.com

9.66M

8%772.38K

92%8.89M

↓15.51%

↑32.09%

Direct

fakti.bg

9.5M

8.54%811.43K

91.46%8.69M

↓5%

↓16.99%

Direct

reddit.com

8.7M

27.48%2.39M

72.52%6.31M

↓15.86%

↑5.34%

Search

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Key Insights on Top Websites in Bulgaria on February 2026

As of February 2026, google.com leads in Bulgaria with 288.5M monthly visits. Its audience skews mobile-first (19.78% desktop / 19.78% mobile), and traffic is down month over month -9.49% and down year over year -5.28%. youtube.com holds second with 123.23M visits and a mobile-leaning mix (26.74% desktop / 73.26% mobile), while facebook.com ranks third with 43.8M visits.

Across the leaders, digital.bg is the most mobile-first (99.61% of visits), whereas twitch.tv is the most desktop-reliant (76.92%). Momentum favors dnevnik.bg in the latest month (57.72%), while zamunda.net shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 88 of the top 100 sites are direct-led, 12 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Websites in Bulgaria