Top Insurance Websites in Finland

Name: Top websites in Finland (Insurance)
Creator: Semrush
License: https://semrss.jupiterseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Finland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

op.fi

7.15M

36.01%2.57M

63.99%4.57M

↓13.55%

↓18.38%

Direct

lahitapiola.fi

1.14M

22.3%255.1K

77.7%888.65K

↑5.88%

↑15.55%

Direct

if.fi

529.37K

35.83%189.68K

64.17%339.69K

↓18.81%

↑1.28%

Direct

fennia.fi

207.52K

38.6%80.1K

61.4%127.43K

↑3.54%

↓19.11%

Direct

ilmarinen.fi

197K

31.96%62.96K

68.04%134.04K

↑65.65%

↓14.19%

Direct

turva.fi

160.18K

24.42%39.12K

75.58%121.06K

↓1.33%

↓24.29%

Direct

popvakuutus.fi

152.06K

28.06%42.66K

71.94%109.4K

↓42.33%

↑13.54%

Direct

keva.fi

100.54K

44.28%44.52K

55.72%56.02K

↓59.28%

↑10.18%

Direct

pohjantahti.fi

91.79K

18.56%17.04K

81.44%74.75K

↓30.64%

↓33.77%

Search

resurs.com

65.34K

45.81%29.93K

54.19%35.41K

↓28.97%

↑17.58%

Referral

elo.fi

56.22K

75.28%42.33K

24.72%13.9K

↓19.32%

↓26.75%

Direct

tyoelake.fi

49.31K

47.19%23.27K

52.81%26.04K

↓24.21%

↓23.31%

Search

swedbank.ee

44.75K

27.49%12.3K

72.51%32.45K

↓19.08%

↓30.88%

Direct

mandatumlife.fi

42.32K

44.32%18.76K

55.68%23.57K

↑45.19%

↓12.68%

Referral

etk.fi

29.78K

33.31%9.92K

66.69%19.86K

↑52.74%

↓36.22%

Search

ytk-yhdistys.fi

22.07K

24.01%5.3K

75.99%16.77K

↑47.14%

↓25.22%

Referral

pensionsmyndigheten.se

20.07K

11.77%2.36K

88.23%17.71K

↑472.23%

↓17.28%

Direct

pohjola.fi

19.86K

35.01%6.95K

64.99%12.9K

↓36.25%

↓15.76%

Search

ameli.fr

15.55K

28.65%4.46K

71.35%11.09K

↑276.95%

↑145.68%

Direct

nuoretlesket.fi

15.25K

-

100%15.25K

↑7,680.61%

↑365.17%

Direct

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Key Insights on Top Insurance Websites in Finland on February 2026

As of February 2026, op.fi leads Insurance in Finland with 7.15M monthly visits. Its audience skews mobile-first (36.01% desktop / 36.01% mobile), and traffic is down month over month -13.55% and down year over year -18.38%. lahitapiola.fi holds second with 1.14M visits and a mobile-leaning mix (22.3% desktop / 77.7% mobile), while if.fi ranks third with 529.37K visits.

Across the leaders, nuoretlesket.fi is the most mobile-first (100% of visits), whereas swisscare.com is the most desktop-reliant (100%). Momentum favors meknia.fi in the latest month (8,747.76%), while agria.fi shows the steepest pullback.

Acquisition patterns also differ: op.fi is driven primarily by search, op.fi by direct, and op.fi by referral; overall, 62 of the top 100 sites are direct-led, 25 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Finland