Top Beauty & Cosmetics Websites in Ghana

Name: Top websites in Ghana (Beauty & Cosmetics)
Creator: Semrush
License: https://semrss.jupiterseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Ghana, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

5.41K

70.27%3.8K

29.73%1.61K

↓7.65%

↑97.82%

Search

shopmyshelf.us

3.58K

100%3.58K

-

↓15.42%

0%

Direct

perfumegh.com

3.5K

100%3.5K

-

↓30.25%

↑40.3%

Direct

superdrug.com

2.14K

87.85%1.88K

12.15%260

↑632.88%

↑52.12%

Direct

yesyoubeauty.com.au

1.44K

-

100%1.44K

0%

Direct

amouage.com

1.16K

100%1.16K

-

0%

↑2,264.13%

Search

sweetcare.com

958

100%958

-

↑110.55%

↑52.74%

Direct

justmylook.com

945

-

100%945

0%

↑140.18%

Direct

theseraphimstore.com

904

100%904

-

↑68.66%

↓61.43%

Paid

cremedelacreme.shop

828

100%828

-

0%

Direct

perfectcorp.com

815

100%815

-

↓43.95%

↓1.48%

Search

vaseline.com

724

47.51%344

52.49%380

↑376.32%

↓34.34%

Search

boots.com

645

61.55%397

38.45%248

↓70.85%

↑78.01%

Search

incidecoder.com

630

30.95%195

69.05%435

0%

↓64.56%

Search

fragrancex.com

588

69.73%410

30.27%178

↓64.1%

↑185.72%

Direct

yesstyle.com

580

100%580

-

↓98.05%

↑1,653.57%

Direct

cerave.com

555

21.62%120

78.38%435

↑362.5%

↓83.35%

Search

ulprospector.com

525

100%525

-

↑127.27%

↑65.23%

Direct

nivea-me.com

514

100%514

-

↑715.87%

↑10.59%

Referral

dove.com

503

24.45%123

75.55%380

↑849.06%

↑223.14%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Ghana on February 2026

As of February 2026, fragrantica.com leads Beauty & Cosmetics in Ghana with 5.41K monthly visits. Its audience skews desktop-first (70.27% desktop / 70.27% mobile), and traffic is down month over month -7.65% and up year over year 97.82%. shopmyshelf.us holds second with 3.58K visits and a desktop-leaning mix (100% desktop / 0% mobile), while perfumegh.com ranks third with 3.5K visits.

Across the leaders, yesyoubeauty.com.au is the most mobile-first (100% of visits), whereas shopmyshelf.us is the most desktop-reliant (100%). Momentum favors theessencevault.co.uk in the latest month (3,380%), while yesstyle.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 59 of the top 100 sites are direct-led, 36 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Ghana