Top Advertising & Marketing Websites in the Netherlands

Key Insights on Top Advertising & Marketing Websites in the Netherlands on February 2026

As of February 2026, cm.com leads Advertising & Marketing in the Netherlands with 1.13M monthly visits. Its audience skews mobile-first (26.78% desktop / 26.78% mobile), and traffic is down month over month -33.16% and up year over year 83.59%. spotler.com holds second with 966.66K visits and a mobile-leaning mix (33.94% desktop / 66.06% mobile), while voyado.com ranks third with 719.27K visits.

Across the leaders, smadex.com is the most mobile-first (100% of visits), whereas tradetracker.com is the most desktop-reliant (100%). Momentum favors ster.nl in the latest month (633.73%), while bazaarvoice.com shows the steepest pullback.

Acquisition patterns also differ: cm.com is driven primarily by search, cm.com by direct, and cm.com by referral; overall, 75 of the top 100 sites are direct-led, 14 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.