Top Sporting Goods Websites in Portugal

Name: Top websites in Portugal (Sporting Goods)
Creator: Semrush
License: https://semrss.jupiterseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Portugal, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

decathlon.pt

1.34M

39.45%527.65K

60.55%809.83K

↓42.43%

↑10.16%

Direct

sprintersports.com

436.52K

36%157.14K

64%279.38K

↓38.02%

↓12.54%

Direct

tradeinn.com

405.28K

60.87%246.7K

39.13%158.58K

↓21.77%

↑5.58%

Direct

nike.com

362.96K

38.84%140.96K

61.16%222K

↓52.54%

↓2.66%

Direct

deporvillage.pt

282.67K

43.72%123.59K

56.28%159.08K

↓36.67%

↑2.09%

Direct

motocard.com

214.46K

32.86%70.46K

67.14%144K

↑72.07%

↑1.66%

Direct

brujulabike.com

190.36K

0.85%1.61K

99.15%188.75K

↓26.91%

↑381.78%

Direct

cyclingnews.com

150.81K

7.09%10.7K

92.91%140.12K

↓20.67%

↓14.37%

Direct

newbalance.pt

138.48K

58.49%81K

41.51%57.48K

↓34.34%

↑8.36%

Direct

decathlon.net

105.8K

33.2%35.13K

66.8%70.67K

↓40.28%

↑70.26%

Direct

decathlon.com

100.49K

32.22%32.38K

67.78%68.11K

↓58.51%

↑158.82%

Direct

futbolemotion.com

95.64K

47.06%45.01K

52.94%50.63K

↓6.6%

↓32.22%

Direct

fitnessdigital.pt

86.61K

8.96%7.76K

91.04%78.85K

↑217.15%

↑0.04%

Direct

puma.com

66.61K

38.54%25.67K

61.46%40.94K

↓30.11%

↓29.11%

Direct

merrell.pt

64.29K

59.38%38.18K

40.62%26.12K

↓35.01%

↑10.59%

Direct

ericeirasurfskate.pt

59.89K

42.67%25.56K

57.33%34.34K

↓11.58%

↑42.28%

Direct

asics.com

52.48K

50.33%26.41K

49.67%26.07K

↓52.57%

↑2.64%

Direct

sportsdirect.com

52.29K

18.4%9.62K

81.6%42.67K

↑73.93%

↓54.65%

Referral

cyclingweekly.com

51.5K

3.38%1.74K

96.62%49.76K

↑4.61%

↑0.98%

Direct

soldiers-almada.com

48.6K

15.11%7.35K

84.89%41.26K

↓2.7%

↑26.19%

Direct

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Key Insights on Top Sporting Goods Websites in Portugal on February 2026

As of February 2026, decathlon.pt leads Sporting Goods in Portugal with 1.34M monthly visits. Its audience skews mobile-first (39.45% desktop / 39.45% mobile), and traffic is down month over month -42.43% and up year over year 10.16%. sprintersports.com holds second with 436.52K visits and a mobile-leaning mix (36% desktop / 64% mobile), while tradeinn.com ranks third with 405.28K visits.

Across the leaders, arminse.es is the most mobile-first (100% of visits), whereas trainingpeaks.com is the most desktop-reliant (100%). Momentum favors commencal.com in the latest month (12,159.3%), while decathlon.fr shows the steepest pullback.

Acquisition patterns also differ: decathlon.pt is driven primarily by search, decathlon.pt by direct, and decathlon.pt by referral; overall, 75 of the top 100 sites are direct-led, 18 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Portugal