Top Travel & Tourism Websites in Tanzania

Name: Top websites in Tanzania (Travel & Tourism)
Creator: Semrush
License: https://semrss.jupiterseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Tanzania, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

immigration.go.tz

54.46K

95.13%51.81K

4.87%2.65K

↓54.16%

↑28.18%

Direct

booking.com

52.86K

95.53%50.5K

4.47%2.36K

↓23.53%

↑30.08%

Direct

airtanzania.co.tz

41.7K

97.4%40.62K

2.6%1.08K

↓5.96%

↑4.35%

Direct

tripadvisor.com

28.1K

97.42%27.38K

2.58%724

↓19.99%

↑25.13%

Search

safaribookings.com

18.23K

99.24%18.09K

0.76%139

↓5.56%

↑235.76%

Direct

africanaturaltours.com

14.51K

97.73%14.18K

2.27%330

↑14.21%

↑20.3%

Direct

viator.com

12.75K

95.71%12.2K

4.29%547

↓2.04%

↑13.1%

Direct

airbnb.com

12.15K

94.89%11.53K

5.11%621

↓17.16%

↑14.37%

Direct

ethiopianairlines.com

11.8K

90.13%10.63K

9.87%1.16K

↑23.04%

↑70.16%

Direct

skyscanner.net

11.53K

93.1%10.73K

6.9%795

↑30.3%

↑16.74%

Direct

flightlink.co.tz

9.6K

98.4%9.44K

1.6%154

↓9.68%

↑257.91%

Direct

trip.com

9.5K

95.52%9.08K

4.48%426

↑11.93%

↑39.38%

Direct

qatarairways.com

8.16K

96.67%7.88K

3.33%272

↑36.66%

↓7.22%

Direct

tanzaniaparks.go.tz

7.73K

98.49%7.62K

1.51%117

↓61.36%

↑266.85%

Direct

getyourguide.com

7.45K

97.07%7.23K

2.93%218

↑40.61%

↑27.64%

Direct

tawa.go.tz

6.7K

100%6.7K

-

↑47.12%

↓39.91%

Direct

tanzania-specialist.com

6.61K

98.09%6.48K

1.91%126

↑90.76%

↑56.06%

Direct

singita.com

6.37K

100%6.37K

-

↑165.38%

↑324.73%

Referral

expediapartnercentral.com

6.17K

100%6.17K

-

↑2.34%

↑0.14%

Direct

ncaa.go.tz

5.71K

97.95%5.59K

2.05%117

↓27.73%

↑51.62%

Direct

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Key Insights on Top Travel & Tourism Websites in Tanzania on February 2026

As of February 2026, immigration.go.tz leads Travel & Tourism in Tanzania with 54.46K monthly visits. Its audience skews desktop-first (95.13% desktop / 95.13% mobile), and traffic is down month over month -54.16% and up year over year 28.18%. booking.com holds second with 52.86K visits and a desktop-leaning mix (95.53% desktop / 4.47% mobile), while airtanzania.co.tz ranks third with 41.7K visits.

Across the leaders, kiwi.com is the most mobile-first (38.58% of visits), whereas tawa.go.tz is the most desktop-reliant (100%). Momentum favors guesty.com in the latest month (2,768.75%), while flightradar24.com shows the steepest pullback.

Acquisition patterns also differ: immigration.go.tz is driven primarily by search, immigration.go.tz by direct, and immigration.go.tz by referral; overall, 64 of the top 100 sites are direct-led, 26 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Tanzania