Top Museums Websites in Australia

Name: Top websites in Australia (Museums)
Creator: Semrush
License: https://semrss.jupiterseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in Australia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ngv.vic.gov.au

395.8K

20.11%79.58K

79.89%316.22K

↓1.67%

↑20.29%

Direct

visitsealife.com

352.95K

9.99%35.26K

90.01%317.69K

↓9.95%

↑21.86%

Direct

zoo.org.au

305.06K

14.92%45.52K

85.08%259.54K

↓56.14%

↑33.22%

Direct

naa.gov.au

258.13K

67.63%174.57K

32.37%83.56K

↑62.1%

↑1.78%

Direct

museumsvictoria.com.au

227.37K

22.77%51.78K

77.23%175.58K

↓24.12%

↓18.6%

Direct

australian.museum

215.27K

31.99%68.85K

68.01%146.42K

↓37.82%

↓10.08%

Search

nianticlabs.com

193.27K

11.8%22.81K

88.2%170.46K

↑33.46%

↑53.18%

Direct

slv.vic.gov.au

190.53K

44.13%84.08K

55.87%106.44K

↓5.71%

↑26.33%

Direct

qagoma.qld.gov.au

175.62K

14.12%24.8K

85.88%150.81K

↓13.55%

↑5.98%

Direct

nma.gov.au

169.24K

72.22%122.22K

27.78%47.02K

↑66.04%

↓15.26%

Search

imaxmelbourne.com.au

158.79K

24.24%38.5K

75.76%120.29K

↓9.83%

↑11.51%

Direct

museum.wa.gov.au

158.79K

28.53%45.31K

71.47%113.48K

↑20.3%

↑24.74%

Direct

invaluable.com

138.05K

59.95%82.77K

40.05%55.29K

↑43.49%

↓25.61%

Direct

taronga.org.au

133.26K

32.51%43.32K

67.49%89.94K

↓25.24%

↓11.92%

Direct

australiazoo.com.au

132.42K

10.94%14.48K

89.06%117.94K

↓15.09%

↑21.29%

Direct

awm.gov.au

122.64K

56.36%69.13K

43.64%53.52K

↓26.32%

↓20.85%

Search

australiangeographic.com.au

114.4K

33.78%38.65K

66.22%75.76K

↑9.13%

↓29.74%

Search

sothebys.com

114.03K

9.61%10.96K

90.39%103.08K

↑173.8%

↑33.36%

Direct

history.com

111.83K

26.22%29.32K

73.78%82.52K

↑246.18%

↓51.24%

Search

moma.org

104.34K

36.92%38.52K

63.08%65.82K

↑4.27%

↑18.75%

Search

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Key Insights on Top Museums Websites in Australia on February 2026

As of February 2026, ngv.vic.gov.au leads Museums in Australia with 395.8K monthly visits. Its audience skews mobile-first (20.11% desktop / 20.11% mobile), and traffic is down month over month -1.67% and up year over year 20.29%. visitsealife.com holds second with 352.95K visits and a mobile-leaning mix (9.99% desktop / 90.01% mobile), while zoo.org.au ranks third with 305.06K visits.

Across the leaders, plantentuinmeise.be is the most mobile-first (100% of visits), whereas worldhistory.org is the most desktop-reliant (90.43%). Momentum favors avgeekery.com in the latest month (21,928.44%), while saguaro.com shows the steepest pullback.

Acquisition patterns also differ: ngv.vic.gov.au is driven primarily by search, ngv.vic.gov.au by direct, and ngv.vic.gov.au by referral; overall, 58 of the top 100 sites are direct-led, 40 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in Australia