Top Real Estate Websites in New Zealand

Name: Top websites in New Zealand (Real Estate)
Creator: Semrush
License: https://semrss.jupiterseotool.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Real Estate Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trademe.co.nz

12.36M

50.32%6.22M

49.68%6.14M

↓11.05%

↓18.78%

Direct

interest.co.nz

2.51M

10.81%270.73K

89.19%2.23M

↑7.89%

↓14.59%

Direct

oneroof.co.nz

1.67M

35.87%600.34K

64.13%1.07M

↓24.03%

↑11.52%

Direct

realestate.co.nz

1.63M

31.43%513.71K

68.57%1.12M

↓20.5%

↑5.83%

Direct

homes.co.nz

1.28M

44.14%566.38K

55.86%716.67K

↓4.37%

↑6.84%

Search

barfoot.co.nz

614.54K

48.82%300.04K

51.18%314.5K

↓0.85%

↑23.79%

Direct

harcourts.net

527.6K

35.82%189K

64.18%338.6K

↓21.58%

↑9.38%

Search

tenant.co.nz

500.46K

18.34%91.78K

81.66%408.69K

↑60.15%

↑123.01%

Direct

bayleys.co.nz

483.21K

40.15%194.02K

59.85%289.19K

↓29.39%

↑61.34%

Direct

realestate.com.au

444.7K

26.6%118.29K

73.4%326.4K

↑28.4%

↓2.98%

Direct

propertyvalue.co.nz

342.87K

33.87%116.15K

66.13%226.73K

↓50.53%

↑23.93%

Search

renti.co

312.24K

32.1%100.22K

67.9%212.03K

↑18.87%

↑138.5%

Direct

myrent.co.nz

258.46K

35.06%90.62K

64.94%167.84K

↓17.77%

↓11.39%

Direct

raywhite.co.nz

242.86K

36.46%88.54K

63.54%154.32K

↑50.55%

↓22.27%

Search

propertyguru.com.my

242.85K

0.22%546

99.78%242.3K

↑182.88%

↑930.76%

Direct

corelogic.co.nz

220.4K

92.04%202.85K

7.96%17.55K

↑46.46%

↑63.72%

Direct

vaultre.com.au

214.45K

49.27%105.67K

50.73%108.79K

↑81.54%

↓23%

Direct

tenancy.govt.nz

205.94K

43.97%90.56K

56.03%115.39K

↑12.23%

↓19.33%

Direct

reinz.co.nz

193.52K

100%193.52K

-

↑27.33%

↑17.26%

Direct

kernelwealth.co.nz

181.9K

71.52%130.11K

28.48%51.8K

↓28.19%

↓5.83%

Direct

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Key Insights on Top Real Estate Websites in New Zealand on February 2026

As of February 2026, trademe.co.nz leads Real Estate in New Zealand with 12.36M monthly visits. Its audience skews desktop-first (50.32% desktop / 50.32% mobile), and traffic is down month over month -11.05% and down year over year -18.78%. interest.co.nz holds second with 2.51M visits and a mobile-leaning mix (10.81% desktop / 89.19% mobile), while oneroof.co.nz ranks third with 1.67M visits.

Across the leaders, surgacentral.com is the most mobile-first (100% of visits), whereas reinz.co.nz is the most desktop-reliant (100%). Momentum favors seloger.com in the latest month (26,118.35%), while lodge.co.nz shows the steepest pullback.

Acquisition patterns also differ: trademe.co.nz is driven primarily by search, trademe.co.nz by direct, and trademe.co.nz by referral; overall, 77 of the top 100 sites are direct-led, 21 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Real Estate Websites in New Zealand